DESIGN THINKING IN BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the design thinking principles; Explain the importance of design thinking in business; Apply design thinking in a new business concept, product concept, and the business mode.

Topics:

1. What need are addressed in the Playbook?
2. What is Process Awareness Key?
3. How to Get a Good Problem Statement
4. How to Discover User Needs
5. How to Build Empathy with The User and Find The Right Focus
6. How to Generate Ideas
7. How to Structure and Select Ideas
8. How to Create a Good Prototype and Test Efficiently
9. How to Design a Creative Space and Environment
10. What are The Benefits of Interdisciplinary Teams?
11. How to Visualize Ideas and Design a Good Story
12. How to Trigger Change as a Facilitator and Prepare The Organization for a New Mindset
13. How to Prepare The Organization for a New Mindset
14. Why Strategic Foresight Becomes a Key Capability
15. Why Systems Thinking Helps to Understand Complexity
16. How to Apply Lean Business Model Thinking
17. Why Business Ecosystem Design Becomes The Ultimate Lever
18. How to Bring It Home
19. Why Some Design Criteria Will Change in The Digital Paradigm
20. How to Kick-Start Digital Transformation
21. How Artificial Intelligence Created a Personalized Customer Experience
22. How To Combine Design Thinking and Data Analytics to Spur Agility
23. Project Presentation – 1
24. Project Presentation – 2
25. Project Presentation – 3
26. Project Presentation – 4