People Innovation Excellence

MARKET ENTRY STRATEGY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

  1. Identify Identify the strategies and cases of market entry
  2. Explain Explain the procedures and practices in market entry cases
  3. Analyze Analyze procedures and strategies in new market business

Topics:

  1. Initiation of Internationalization
  2. Internationalization Theories 1
  3. Internationalization Theories 2
  4. Development of the Firm’s International Competitiveness
  5. The International Market Selection Process
  6. Some Approaches to the Choice of Entry Mode
  7. Market Entry Strategy: Export Modes
  8. Market Entry Strategy: Intermediate Modes
  9. Market Entry Strategy: Hierarchical Modes
  10. Market Entry Strategy: E-Commerce
  11. International Sourcing Decisions and the Role of the Subsupplier
  12. Internationalization Theories Case Studies
  13. Market Entry Strategies Case Studies

Published at : Updated

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