MARKET ENTRY STRATEGY (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Identify Identify the strategies and cases of market entry
- Explain Explain the procedures and practices in market entry cases
- Analyze Analyze procedures and strategies in new market business
Topics:
- Initiation of Internationalization
- Internationalization Theories 1
- Internationalization Theories 2
- Development of the Firm’s International Competitiveness
- The International Market Selection Process
- Some Approaches to the Choice of Entry Mode
- Market Entry Strategy: Export Modes
- Market Entry Strategy: Intermediate Modes
- Market Entry Strategy: Hierarchical Modes
- Market Entry Strategy: E-Commerce
- International Sourcing Decisions and the Role of the Subsupplier
- Internationalization Theories Case Studies
- Market Entry Strategies Case Studies
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