MANAGING INNOVATION AND KNOWLEDGE (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Explain basic concept of innovation and knowledge management, capture and codification; Discuss principles of innovation and knowledge sharing, application, management tools, strategy and the value of innovation and knowledge management; apply the strategy and implementation of innovation and knowledge management.

Topics:

1. Introduction: Innovation as a New Business Paradigm;
2. The Acceleration of Market Adoption and Technology Diffusion;
3. National Systems of Innovation and Entrepreneurship;
4. Managing Innovation within Firms;
5. Operations and Process Innovation;
6. Intellectual Property and Organizational Knowledge;
7. Product and Brand Strategy;
8. Managing Research and Development on New Service Innovation and New Product Development Process;
9. Managing the New Service Innovation Process;
10. Managing the New Product Development Process;
11. Strategic Alliances and Network;
12. Open Innovation and Technology Transfer;
13. Business Models in New Product Development.