CONTEMPORARY ISSUES AND BUSINESS IN ASEAN (3 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: Address (understand) growing uncertainty and socio-economic challenges in ASEAN; Explore (describe) the opportunities and challenges of MNCs in globalization era and its implications for the strategies in the region; Focus on specific business models, management, marketing, finance and technology in ASEAN countries.

Topics:

ASEAN business environment, corporate governance, business competitiveness of ASEAN companies, entrepreneurship in ASEAN, leadership and human resource management in ASEAN, communication in ASEAN, trade and technology and e-commerce in ASEAN markets, Foreign Direct Investment in ASEAN, ASEAN businesses and social concerns, business and environmental issues. ASEAN Economic Community, Sustainability in business (ASEAN firms’ perspectives).