DIGITAL TECHNOLOGY IN BUSINESS (4 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Explain Digital marketplace analysis, e-environment and digital business infrastructure, Utilize Digital business strategy and application, Appraise Digital marketing and Customer Relationship Management, Arrange Customer experience and managing digital business transformation

Topics :

Introduction to digital business, Opportunity analysis for digital business and ecommerce, Managing digital business infrastructure, Key issues in the digital environment, Digital business strategy, Supply chain and demand, Review and Evaluation for Mid Semester, Digital Marketing, Customer relationship management, Customer experience and service design, Managing digital business transformation and growth hacking, Project digital business presentation, Review and Evaluation for Final Exam