DIGITAL RETAIL AND MERCHANDISING (4 SCU)

Learning Outcomes

Upon successful completion of the course, students will be able to: explain different ways in which the digital transformation affects retailing and its format, explain basic concepts and models that are central to the digital transformation of retail, analyze and report conclusions regarding the digital transformation of retail on the basis of collected empirical material, devise strategies in relation to branding and retail in the digital era, create a digital merchandising campaign.

Topics

Digital merchandising, online retailing, digital branding, merchandising and retail analytics, product development for apparel and soft goods, merchandise buying, visual merchandising, forecasting, product planning and allocation.

Pre-requisite: None