People Innovation Excellence


Learning Outcomes:

Upon successful completion of this course, students are expected to: identify current strategic issues and problems; assess theories of corporate and business strategies; analyze the internal and external environment as well as competitors’ strategies in using appropriate approaches; present relevant information to a given audience; evaluate the strategies and strategy formulations of a firm; design a strategy in response to a firm’s challenges and opportunities; build effective oral communication skills; and propose strategic solutions based on an ethical analysis both in local and international contexts.


Business leaders are faced with the following challenging questions: Why do firms in different industries have different performance? Why do firms in the same industry have different performance? Why do some firms succeed and others fail? What are the sources of sustained competitive advantage of firms? These challenging questions are the main focus of the Corporate and Business Strategy course. This course is normally found as the capstone course in the Master of Management program and is seen as a way of integrating the functional courses such as marketing, operations, finance, human resources, and the like. This course emphasizes the perspective of a general manager in dealing with those business decisions that determine the future directions of the firms and effective implementation of these directions.

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