BUSINESS CHINESE IV (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – define the meaning of new vocabularies in text or dialogues; LO2 – Use new vocabularies and grammatical points in sentence; LO3 – Create dialogues and short paragraph using vocabulary and grammatical point; LO4 – utilize AI Tools to identify Chinese business concept and cultures in the the dialogue or short paragraph.

Topics:

1. Advertising
2. Brand Strategy
3. Review – Advertising, Brand Strategy, Market Segmentation
4. Market Segmentation
5. E-commerce
6. Review – E-commerce, Consumer Psychology and Behavior
7. Consumer Psychology and Behavior
8. Corporate Heritage
9. Human Resources
10. Overseas Expansion