DIGITAL MARKETING
Learning Outcomes :
On successful completion of this course, student will be able to: LO-1 : define key concepts of digital marketing such as SEO, SEM, content marketing, and social media marketing; LO-2 : explain how digital marketing differs from traditional marketing; LO-3 : Design an integrated digital marketing plan combining SEO, content, and social media strategies.
Topics :
- Introduction to Digital Marketing & the Evolution of Digital Marketing
- Market Analysis in Digital Marketing
- Digital Marketing Strategy
- Website & SEO (Search Engine Optimization)
- Content Marketing
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Case Study Analysis
- Email Marketing & Customer Relationship Management (CRM)
- Digital Advertising & Programmatic Ads
- Influencer Marketing & Affiliate Marketing
- Marketing Automation & Analytics
- Digital Campaign Presentation
Published at :
SOCIAL MEDIA
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