Integrated Business Chinese I (4 Credits)

Learning Outcomes :

LO-1 : define the meaning of new vocabularies in text or dialogues; LO-2 : apply business vocabulary and sentence patterns learned in the textbook to complete oral or written business communication tasks, such as introducing a product, describing a brand’s development, or explaini; LO-3 : distinguish and compare different business strategies, phenomena, or behaviors presented in the textbook, and identify their key differences, causal relationships, and underlying logical structures; LO-4 : Reorganize existing business data and marketing insights to compose a newly integrated brand action plan, rewriting the strategic arguments based on systematic criteria and reasoned evidence.

Topics :

1. After Making a Promise
2. A Career in Public Relations
3. Choose the Right God
4. Skillful Salesmanship
5. Express Delivery and Takeout
6. Advertising
7. Brand Strategy
8. Market Segmentation
9. REVIEW
10. REVIEW & Q&A