Chinese for E-Commerce (4 Credits)

Learning Outcomes :

LO-1 : describe the workflow of e-commerce operations and explain the rationale behind platform rules, operational strategies, and optimization methods; LO-2 : apply essential e-commerce operational skills to manage stores, products, orders, logistics, and after-sales services; LO-3 : analyze operational performance, identify improvement opportunities, and design comprehensive optimization strategies for e-commerce products and stores; LO-4 : propose a comprehensive optimization plan for an e-commerce product or store, integrating product selection, pricing, title optimization, promotional strategies, and operational improvements.

Topics :

1. E-Commerce Fundamentals
2. Store Registration
3. Product Listing Setup
4. Order Management
5. Platform Incentive & Penalty Policies
6. Course Review
7. The shaping of Hot-Selling Products
8. Store Optimization
9. On-site Traffic Driving
10. Sales Promotion of Stores
11. Activity Planning
12. High Quality Customer Service
13. Operational Data Analysis