Digital Commerce (4 Credits)

Learning Outcomes :

LO-1 : explain the concepts, characteristics, and business models of digital business and e-commerce, including their roles in digital transformation; LO-2 : analyze digital business strategies, customer value propositions, and digital marketing practices to evaluate organizational competitiveness; LO-3 : Create an appropriate digital business or e-commerce strategy by integrating digital technologies, customer experience, and data-driven decision-making; LO-4 : evaluate the opportunities, risks, ethical issues, and future trends of digital business, including cybersecurity, privacy, Artificial Intelligence (AI), and sustainability.

Topics :

1. Introduction to digital business and e-commerce
2. Opportunity analysis for digital business and e-commerce
3. E-commerce management
4. Key issues in the digital environment
5. Digital business strategy
6. Digital supply chain management
7. Digital marketing strategy
8. Digital communications
9. Digital experience and service design
10. Writing up your Business Plan
11. Presenting your Business Plan
12. Review 1
13. Review 2