People Innovation Excellence

THEORY OF COMMUNICATION (4 SCU)

Learning Outcomes:

Upon completion of this course, students are expected to be able to: explain principles and central ideas of different communication theories; compare different perspectives in communication and media studies; apply different communication theories in real life; evaluate advantages and disadvantages of different communication theories applied to specific communication problems; and review the application of theories in different communication situations.

Topics:

Introduction to the theory of communication; the function and the elements of mass communication; models in mass communication; the theories of mass communication; the effects of mass communication; mass communication ethics; the benefits of mass media; the important aspects of mass media; language perceptions and issues in mass media; communication media in modern society; and communication networks. The class provides a working knowledge of theories that explain the broad range of communication phenomena; discusses what these theories say about the communication process and the relationship among the leading ideas in communication; introduces principles and central ideas of important theories they are likely to encounter in the communication discipline; overviews a brief history of how the communication discipline is developing; explores classic as well as the newest thoughts in communication; and explores the practical, engaging, and relevant ways in which these theories operate in our lives.

Prerequisite(s): None


Published at : Updated

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