People Innovation Excellence

THEORY OF MASS COMMUNICATIONS (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: explain the models of transmission theories; explain different theories and sub-disciplines in mass communication; explain different purposes and means of propaganda; explain social significances of the history and evolution of media technologies; and explain the multi-disciplinary and cultural-bounded approaches in media studies.

Topics:

This class exposes students to basic concepts, assumptions, and theories in mass communication and media studies as a multi-disciplinary field and introduces students to advertising and marketing methods. The class focuses on the origins, methods, and uses of these theories in mass media, and in doing so it discusses film footages, television programs, and other mass media content.

Prerequisite(s): Introduction to Communication Science


Published at : Updated

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