PUBLIC OPINION (2 SCU)
Learning Outcomes:
On successful completion of this Course, students will be able to: Manage the usage of public opinion in communication; Explain the specific character of public opinion; Analyze meaning, foundation, and definition of public opinion; Create the relationship between the data usage and public opinion in communication.
Topics:
Introduction Expressing Opinion; Public opinion Process; Characteristic and Principle of Public Opinion; Censorship and Privacy; Agitation and Propaganda in public opinion; Public Relation as Managing Public Opinion; The Role of Public Relations in Forming Public Opinion; Public Opinion as Political Communication strategy; Public Relations Campaign for creating Public Opinion; Polling technique and Public opinion; Methods – Attitude Measurement; Using Data of Public Opinion; Measuring Image Via Public Opinion.
Pre-requisite(s): None
Published at :
SOCIAL MEDIA
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