PUBLIC OPINION (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: manage the usage of public opinion in communication; explain the specific character of public opinion; analyze the meaning, foundation, and definition of public opinion; and create the relationship between the data usage and public opinion in communication.

Topics:

Introduction to Expressing Opinions; Public Opinion Process; Characteristics and Principles of Public Opinion; Censorship and Privacy; Agitation and Propaganda in Public Opinion; Public Relations as Managing Public Opinion; The Role of Public Relations in Forming Public Opinion; Public Opinion as Political Communication Strategy; Public Relations Campaign for Creating Public Opinion; Polling Technique and Public Opinion; Methods – Attitude Measurement; Using Data of Public Opinion; and Measuring Image Via Public Opinion.

Prerequisite(s): None