People Innovation Excellence

INTRODUCTION TO COMMUNICATION SCIENCE (4 SCU)

Learning Outcomes:

Upon completion of this course, students are expected to be able to: describe the concepts, essences, functions, and patterns of communication; explain the principles of communication; identify communication issues in all types of communication; and explain aspects of communication for social interactions in political, economic, social, and cultural contexts.

Topics:

The class introduces students to communication and communication science; communication perspectives and paradigms; the functions of communication; the principles of communication; communication characteristics and models; perceptions and communication; effective communication management; verbal and non-verbal communication; mass communication; communication and society; and communication research.

Prerequisite(s): None


Published at : Updated

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