MARKETING PUBLIC RELATIONS ETHICS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe the ethics, rights and responsibilities; Analyze the application of ethics in Marketing Public Relations field; Explain the corporate ethics program; Solve the ethical cases in Marketing Public Relations area.

Topics:

1. Introduction of Philosophy and Ethics;
2. Rights and Responsibilities;
3. The Differences between Ethics and Etiquette;
4. Marketing Public Relations Ethics Codes;
5. Conflict of Interest and Practitioner’s Dilemma;
6. MPR Ethics and The Traditional Media;
7. MPR Ethics and The New Media;
8. Ethics in MPR Consultancy;
9. MPR Practitioners as Ethical Decision-Makers;
10. MPR and The Corporate Ethics Programme;
11. MPR Ethics in Advertising;
12. MPR Ethics in Customer Relations;
13. MPR Ethics in Supplier and Partner Relations.