MARKETING COMMUNICATION PROGRAM AND EVENT MANAGEMENT (2/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explain The knowledge of Event management; Organize An Event Public Relations; Measure Event process; Design An effective event proposal.
Topics:
- Event Concept;
- Event Venue and Site;
- Event Staging;
- Marketing Activities;
- Sponsorship;
- Business Relationships and Meeting;
- Staff and Volunteers;
- People Management;
- Crowd Control;
- Event Trend and Practices;
- Event Observation and Analysis;
- Public Relations Strategies;
- Budget.
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