CORPORATE PUBLIC RELATIONS IN INDUSTRIAL PRACTICES (8 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Construct their own concepts of corporate public relations; Debate the determinant factors that influence company image; Design various patterns of corporate public relations programs; Recommend several corporate public relations activities in responding negative issues from media content.

Topics:

1. Corporate Communication and the HR Professional;
2. Communication Fundamentals;
3. Developing an Integrated Corporate Communication Strategy;
4. Communication Research, Measurement, and Evaluation;
5. Communicating with External Audiences;
6. Communicating with Employees;
7. Issues Management and Crisis Communication;
8. Developing and Implementing Communication Plans;
9. Tools of the Trade;
10. Selecting the Appropriate Tool;
11. Handling Challenging HR Communications;
12. Enhancing HR’s Communication Competencies;
13. New technology and the changing face of corporate communication.