REPUTATION MANAGEMENT IN INDUSTRY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Construct their own concepts of reputation management; Debate the determinant factors that influence company reputation; Design various patterns of reputation management programs; Recommend several reputation management activities in responding negative issues from media content; Recommend several reputation management activities in responding negative issues from media content.

Topics:

1. Reputation Management;
2. Ethics and Communication;
3. Media Relations;
4. New Media;
5. Employee Communication;
6. Government Relations;
7. Community Relations;
8. Investor Relations;
9. Global Corporate Communication;
10. Integrated Communication;
11. Issues Management;
12. Crisis Communication;
13. Corporate Responsibility.