People Innovation Excellence

REPUTATION MANAGEMENT IN INDUSTRY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Construct their own concepts of reputation management; Debate the determinant factors that influence company reputation; Design various patterns of reputation management programs; Recommend several reputation management activities in responding negative issues from media content; Recommend several reputation management activities in responding negative issues from media content.

Topics:

  1. Reputation Management;
  2. Ethics and Communication;
  3. Media Relations;
  4. New Media;
  5. Employee Communication;
  6. Government Relations;
  7. Community Relations;
  8. Investor Relations;
  9. Global Corporate Communication;
  10. Integrated Communication;
  11. Issues Management;
  12. Crisis Communication;
  13. Corporate Responsibility.

Published at : Updated

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