COMMUNICATION STRATEGY IN INDUSTRY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Construct their own concepts of communication strategy; Debate the determinant factors that influence company communication strategy; Designing various patterns of communication strategy programs; Recommend several communication strategy activities in responding negative issues from media content.

Topics:

1. They Don’t Get The Strategy;
2. Ten Heresies;
3. Communicate What, to Whom and Why?;
4. Understanding and Motivating Change;
5. What’s in it for…?;
6. Developing the Story of the Strategy;
7. Let Me Tell You a Story;
8. The Aligned Management Team;
9. The Handcuffed Organization;
10. Developing Your Communcations Strategy and Plan;
11. Final Thoughts;
12. Case study in Communication Strategy (Domestic);
13. Case study in Communication Strategy (International).