GLOBALIZED NETWORKING IN INDUSTRY (2 Credits)

Learning Outcomes:

By the end of this course, students will be able to: Compare knowledge Globalized Networking in Industry; Explain the concept of Globalized Networking in industry; analyze planning strategies Globalized Networking in industry; design PR programs to Globalized networking in Industry.

Topics:

1. Strategic PR Planning in industry;
2. Customer Relations through corporate Program;
3. School and community relations;
4. Strategic PR Planning, Managing Competition and conflict;
5. Public Opinion and Persuasion;
6. Event and promotions;
7. Global Public Relations;
8. Government and Politics;
9. PR Case study in Global;
10. Industry Research and Campaign Planning;
11. Communication and Measurement;
12. Evaluation.