COMMUNICATION STRATEGY IN INDUSTRY (2 credits)

Learning Outcomes:

After successfully completing this course, the students will be competent to understand the communication strategy in industry; determine the appropriate communication concept in industry relations; apply the competitive management strategy for industry; understand the concept of crisis management.

Topics:

1. Competitive Strategy;
2. Crisis Management;
3. Communication Strategy;
4. Industry Relation;
5. Organizational Communication;
6. Strategy for Leadership Excellence.