PUBLIC RELATION PRINCIPLES (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the role of Public Relations in profit and non-profit organization and company; Explain the role of Public Relations in internal and external of company to meet the needs of Stakeholder.; Apply the functions of public relations in solving the crucial problems related to a company reputation; Analyze a critical problem in a company and the significant role of Public relations.

Topics:

1. Introduction to Public Relations;
2. Understanding Public Relations Industry;
3. Public Relations Activity;
4. Public Relations as Unit of Work;
5. The Job of Public Relations Practitioner;
6. Criteria of Public Relations in Indonesia;
7. Public Relations and Marketing Communication;
8. Public Relations Ethics and Professionalism;
9. Public Relations and Company’s Brand equity;
10. Public Relations and Media Relation;
11. Public Relations and Public Opinion;
12. Public Relations and Industrial Relations to Government;
13. Public Relations Management and Workforce.