INTRODUCTION TO ADVERTISING (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: Explain the role and task of advertising; explain the principles of advertising and its impact on society; explain the structure of advertising company and their respective role; apply appropriate process in making a good advertisement; interpret and apply the result of market research and consumer knowledge to design suitable advertising.

Topics:

Good advertising is a balanced mix between creative copy and good marketing research. This course is an introduction to advertising in terms of how we create an ad depending on the brand. Knowledge of the brand and knowledge of market are essential which is why this course will focus on understanding the society in which the brand exists, the impact of advertising in society, market research and agency structure to execute good advertising.
Pre-requisite: None