INTRODUCTION TO PUBLIC RELATIONS (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: Explain the origin, tasks, and roles of Public Relations; Explain Public Relations research, theories, ethics & positive values in relations with the community; Analyze Public Relations cases using appropriate theories and techniques; Design a Public Relation planning using appropriate techniques.

Topics:

The class exposes students to the roles and tasks of Public Relations. It explores the development of Public Relations, in the world and in Indonesian context, and to Public Relations trends. The class also explains the planning process and techniques and the concepts of publics and public opinion. In the beginning of the class students will discuss theories and towards the end of the class they also discuss ethics of Public Relations and their implications to the laws. In practical side the class also discusses the strategic management in Public Relations practice, different communication channels and the types of media, and Public Relations strategies and campaigns. Finally, the class also brings students to discussion of how Public Relations solve crisis and credibility problems and Public Relations practice today.
Pre-requisite: None