SOCIAL MEDIA CONTENT STRATEGIES AND ANALYTICS (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: develop a strategic research-based plan to increase content distribution and online visibility; apply technical strategies to read analytical data and increase content distribution as well as online visibility; and design a social media plan and content strategies for a professional case.

Topic:

This course is an immersion into content creation of social media and its interconnectivity in relation to the field of Communications. Participants will learn technical strategies from the perspective of entrepreneurs, advertisers, and marketeers.

Prerequisite(s): Introduction to PR and Creative Advertising

Published at : 21 September 2020 Updated at : 10 March 2022

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