People Innovation Excellence


Learning Outcomes:

Upon completion of this course, students are expected to be able to: explain how different types of media affect different job descriptions and management styles in mass media industries; describe the political-economic power of mass media in a society; describe their own preferences and visions for their future careers in mass media; explain the logic and development of media technologies; explain business, management, programming, and regulation aspects of media technologies; as well as explain the consumption of media technologies and how it affects culture and social life.


This course provides holistic fundamental aspects of media industries, and their significance to the formation of social-political-cultural conditions, focusing on different topics such as debates between ideals and commerce, information and entertainment, the role of media as a public sphere, management styles, active audiences, and many other mass media related issues. The course takes students to different situations of media industries by exposing them to be open for public lectures by leading figures in each medium and/or job descriptions, followed by discussions. The class develops students’ understanding about technical aspects, programming and management, regulations and consumption of broadcasting, cable, Internet, and audio video technologies, the transfer process between digital and analog formats, media exhibition and consumption technology, and their consequences to media production and viewing practices.

Pre-requisite(s): None

Published at : Updated

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