EVENT AND NETWORKING MANAGEMENT (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: describe the roles and purposes of events related to public relations and advertising; recognize the importance of management for events related to public relations and advertising; apply the techniques and strategies required to plan successful events related to public relations and advertising; as well as demonstrate managerial skills in producing successful events related to public relations and advertising.

Topics:

Through this course, students experience real situations in industry productions and reflect on these experiences in an evaluation report.

Prerequisite(s): None