People Innovation Excellence
 

EVENT AND NETWORKING MANAGEMENT (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: describe the roles and purposes of events related to public relations and advertising; recognize the importance of management for events related to public relations and advertising; apply the techniques and strategies required to plan successful events related to public relations and advertising; as well as demonstrate managerial skills in producing successful events related to public relations and advertising.

Topics:

This course is designed to introduce in-depth knowledge about the specialized field of events management. The class focuses on management techniques and strategies required for successful planning, promotion, and implementation to create successful events related to public relations and advertising.

Pre-requisite(s): None


Published at : Updated

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