THEORY OF COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the communication case in daily life based on its contexts;
2. Identify the communication case in daily life with relevant concepts and theories of communication;
3. Discuss the communication case in daily life with relevant concepts and theories of communication.

Topics:

1. Communication, Theory and Research;
2. The Self & Messages: Cognitive Dissonance Theory;
3. Relationship Development: Social Exchange Theory;
4. Group, Teams, and Organizations: Organizational Culture Theory;
5. The Self and Messages: Symbolic Interaction Theory;
6. The Public: Dramatism;
7. Culture and Diversity: Face Negotiation Theory;
8. The Self & Messages: Cognitive Dissonance Theory;
9. Culture and Diversity: Communication Accommodation Theory;
10. Relationship Development: Social Exchange Theory;
11. Relationship Development: Social Penetration Theory;
12. Groups, Teams, and Organizations: Groupthink;
13. Group, Teams, and Organizations: Organizational Culture Theory;
14. The Public: The Rhetoric;
15. The Public: Dramatism;
16. The Media: Spiral of Silence Theory;
17. The Media: Uses and Gratifications Theory;
18. Culture and Diversity: Face Negotiation Theory;
19. Culture and Diversity: Communication Accommodation Theory.