WRITING FOR PUBLIC RELATIONS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Classify the Concept of Writing for Public Relations;
2. Choose the Appropriate Writing for Public Relations in Various Environment;
3. Produce the content for Public Relations based on Ethical Factor in Writing for Public Relations;
4. Evaluate Criteria for Effective Writing for Public Relations.

Topics:

1. Principle of Effective Writing;
2. Persuasive and Ethical Communication;
3. News and Public Relations;
4. Print News Release;
5. Broadcast News Release & Transmedia News Package;
6. News Feature;
7. Advocacy and Opinion;
8. Writing for Organizational Media;
9. Writing for The Internet;
10. Campaign Writing;
11. Corporate Report;
12. Public Relations Advertising;
13. Speechwriting & Press Conference.