COMMUNICATION THEORIES IN PUBLIC RELATIONS CONTEXT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the foundation of communication
2. Interpret the meaning and the messages to develop relationship as step in communication
3. Analyze the role that society plays in communication between and among cultural group
4. Construct media function and role in communication process based on communication theories

Topics:

1. The Media & Persuasion; Cognitive Disonance Theory
2. Intrapersonal; Uncertainty Reduction Theory
3. The Media; Cyber-society
4. Interpersonal; Social Penetration Theory
5. The Media; Difussion Inovation Theory
6. Groups, Teams, and Organization; Structuration Management Theory
7. Groups, Teams, and Organization; Relationship Management Theory
8. Thinking About Communication: Definitions, Models, Challenge, And Ethics
9. The Media; Uses and Gratifications Theory
10. Intrapersonal; Expectancy Violations Theory
11. Groups, Teams, and Organization; Organizational Culture Theory
12. Interpersonal; Social Information Processing Theory
13. Thinking About Theory and Research
14. The Media & Persuasion; Integrated Information
15. Interpersonal; Social Exchange Theory
16. The Media; Media Ecology Theory
17. The Media; CultivationTheory
18. The Media; Agenda Setting Theory
19. Groups, Teams, and Organization; Organizational Information Theory
20. Groups, Teams, and Organization; Impression Management Theory