COMMUNICATION THEORIES IN PUBLIC RELATIONS CONTEXT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the foundation of communication
2. Interpret the meaning and the messages to develop relationship as step in communication
3. Analyze the role that society plays in communication between and among cultural group
4. Construct media function and role in communication process based on communication theories

Topics:

1. Thinking about theory
2. Thinking About Communication: Definitions, Models, Challenge, And Ethics
3. Messages; Elaboration Likelihood Model (ELM)
4. Messages; Cognitive Dissonance Theory
5. Groups, Teams, and Organization; Structuration Theory
6. Groups, Teams, and Organization; Information Processing
7. Groups, Teams, and Organization; Organizational Information Theory
8. Groups, Teams, and Organization; Impression Management
9. Groups, Teams, and Organization; Crisis Management
10. Media, Digitalization, Platformisation; Media and Society Theory
11. Media, Digitalization, Platformisation; Datafication
12. Media, Digitalization, Platformisation; Cybersociety
13. Media, Digitalization, Platformisation; Digital Labor