COMMUNICATION THEORIES IN PUBLIC RELATIONS CONTEXT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the Foundation of Communication;
2. Interpret the meaning and the messages in conversation;
3. Apply the relationship development steps in communication;
4. Analyze the role that society plays in communication between and among cultural group.

Topics:

1. Thinking About Communication: Definitions, Models, Challenge, And Ethics;
2. Thinking About Theory And Research;
3. Symbolic Interaction Theory (SIT);
4. Coordinated Management Of Meaning (CMM);
5. Cognitive Dissonance Theory (CDT);
6. Uncertainty Reduction Theory (URT);
7. Social Penetration Theory (SPT);
8. Social Exchange Theory (SET);
9. Organizational Culture Theory;
10. Agenda Setting Theory;
11. Face-Negotiation Theory (FNT);
12. Muted Group Theory (MGT);
13. Communication Accommodation Theory (CCT).