REPUTATION MANAGEMENT (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Explain the diverse aspects of public relations functions;
- Analyze public relations cases and campaigns in reputation management;
- Plan public relations campaign for enhancing corporate reputation.
Topics:
- The Need for Strategic PR Management;
- Where The Strategic Management Begins;
- Elements of The Campaign;
- Determining Research Needs;
- Research Decisions and Data Collection;
- Making Research Decisions;
- Research Methods;
- Practical Applications of Theory for Strategic Planning;
- Presenting Campaigns, Proposals and Research Reports;
- New Media in Corporate Reputation Management;
- Internal and External Relations;
- Measuring Corporate Reputation;
- Corporate Reputation Management in Practice.
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...