MEDIA CAMPAIGN AND MONITORING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify social media campaign strategies and processes for public relations.
2. Discuss the existing social media campaigns.
3. Design social media campaign plan and media monitoring report using AI generated tools

Topics :

1. Social Influence: Development, Value, and Role of social media for Organizations
2. Social Media for Public Relations
3. Working with media
4. Social Media Tactics and Process
5. Listening —Developing Research, Discovering Data, and Applying Meaning
6. Social Media Strategic Plan and Design
7. Social Media Campaign Design
8. Social Media Ethics
9. Designing Creative Engagement in Brand Communities
10. Social Media Campaign Implementation
11. Social Media Campaign Monitoring
12. Social Media and Crises
13. Measurement and Evaluation—Showcasing Success and Growth Opportunities
14. Social media audience research
15. Social media mapping
16. PEST and SWOT Analysis
17. Campaign objective
18. Campaign target audience and key message
19. Campaign strategy and tactics
20. Campaign content calendar
21. Campaign presentation and submit proposal 1
22. Campaign presentation and submit proposal 2
23. Social media monitoring
24. Social media listening
25. Social media monitoring display data
26. Social media monitoring report