COMMUNICATION & PUBLIC AFFAIRS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify public relations roles in public affairs; Practice public relations role in public affairs.

Topics:

1. Public affairs in brief;
2. Modern function of public affairs;
3. Three characteristics of public affairs communication;
4. The art of lobbying;
5. Interest group strategies;
6. Mediation and Negotiation;
7. Proactive media relations;
8. Advocacy advertising;
9. Govermental strategies;
10. Litigation communication;
11. Stakeholders relations;
12. Impact of CSR on public affairs;
13. Propaganda and communication.