WRITING FOR BRANDING (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the audience and media to write for branding purposes; Develop public relations writing for branding purposes.
Topics:
- Effective writing;
- Persuassive and Ethical Communication;
- The Writing Process;
- News and Public relations;
- Fact Sheet and Advisory;
- Transmedia news package for print, broadcast, online, and social media;
- Newsletter and Magazine;
- Website, Blog and Wiki;
- Flier and Brochure;
- Online Appeals;
- Public Relations advertising;
- Financial Writing;
- Competitor Writing.
Published at :
SOCIAL MEDIA
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