GLOBAL CONSUMER BEHAVIOR (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify foundations of consumer behaviour concepts to devote consumer well-being and ethical issues; classify consumer behaviour concepts to branding problem; apply the concept of global consumer behaviour to develop brand management strategies in diverse social and cultural settings.
Topics:
- Foundations of Consumer Behavior
- Consumer and Social Well-Being
- Perception
- Learning and Memory
- Motivation and Affect
- The Self: Mind, Gender, and Body
- Personality, Lifestyles, and Values
- Attitudes and Persuasive Communications
- Decision Making
- Buying, Using, and Disposing
- Groups and Social Media
- Income and Social Class
- Culture and Subcultures
SOCIAL MEDIA
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