BRAND COMMUNICATION IN PROFESSIONAL PRACTICES (8 Credits)

Learning Outcomes:

By the end of this course, students will be able to: Improve the writing skills of the ideal release to be published, analyze and evaluate the mistaken in public relations writings; to compose writing effectively in the variety of formats expected of pr professionals.

Topics:

1. A variety of definitions;
2. The challenge of Public Relations;
3. Idea and concept of MPR;
4. Strategic and planning MPR Program;
5. Budgeting to MPR Program;
6. MPR implementation;
7. Persuasion in public opinion about product, service or corporate;
8. Opinion leaders in MPR Practice;
9. Managing competition and conflict in MPR in practice;
10. Factors in persuasive communication;
11. A growing professional Practice;
12. Publication MPR Program;
13. Evaluation from MPR Program.