CORPORATE RELATIONSHIP MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify basic principles of corporate relationship management, media planning and media relations in CPR context;
2. Demonstrate stakeholders mapping and measuring stakeholders attitude & engagement;
3. Apply media relations tools to support corporate relationship management implementation effectively.

Topics:

1. Basic Principles of Corporate Relationship Management;
2. Developing a Culture of Corporate;
3. Client Relationship Management Model;
4. Client Relationship Development;
5. Gaining Corporate Reputation through Media Relations;
6. The Importance of Stakeholders;
7. The Right Stakeholders;
8. Stakeholders Mapping;
9. Monitoring the Stakeholders Engagement;
10. Media Relations Campaigns;
11. Media Releases and Media Kits;
12. Media Conferences and Other Media Events;
13. Working with Print, Broadcast, Internet and Social Media.