CORPORATE RELATIONSHIP MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify basic principles of corporate relationship management.
2. Demonstrate stakeholders mapping and monitoring.
3. Apply relationship management to various stakeholders effectively.

Topics:

1. Basic Principles of Corporate Relationship Management
2. Developing a Culture of Corporate
3. Corporate Relationship Management Model 1
4. Corporate Relationship Management Model 2
5. Corporate Relationship Development
6. The Importance of Stakeholders
7. The Right Stakeholders
8. Stakeholders Mapping
9. Monitoring the Stakeholders Engagement
10. Investor Relations
11. Government Relations
12. Internal Relations
13. Media Relations