STRATEGIC PLANNING IN PUBLIC RELATIONS (4 Credits)

Learning Outcomes:

Design Public Relations programs according to organization’s needs;

1. Design public relations programs according to organization’s needs.
2. Execute public relations programs plan according to organization’s though the right media.
3. Evaluate the execution of public relations programs according to organization’s needs.

Topics:

1. Analyzing the Situation
2. Analyzing the Organization
3. Analyzing the Publics
4. Establishing Goals and Objectives
5. Formulating Action and Response Strategies 1
6. Formulating Action and Response Strategies 2
7. Developing the Message Strategy 1
8. Developing the Message Strategy 2
9. Selecting Communication Tactics 1
10. Selecting Communication Tactics 2
11. Implementing the Strategic Plan 1
12. Implementing the Strategic Plan 2
13. Evaluating the Strategic Plan