STRATEGIC PLANNING IN PUBLIC RELATIONS (4 Credits)
Learning Outcomes:
Design Public Relations programs according to organization’s needs;
- Execute Public Relations programs plan according to organization’s though the right media;
- Evaluate the execution of Public Relations programs according to organization’s needs.
Topics:
- Analyzing the Situation;
- Analyzing the Organization;
- Analyzing the Publics;
- Establishing Goals and Objectives;
- Formulating Action and Response Strategies;
- Developing the Message Strategy;
- Selecting Communication Tactics;
- Implementing the Strategic Plan;
- Evaluating the Strategic Plan.
SOCIAL MEDIA
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