CORPORATE SOCIAL RESPONSIBILITY (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Analyze about issues scanning and stakeholder needs for each industry to build effective CSR Programs;
- Apply communication strategies in public relations to support CSR activities based on industry characteristic;
- Create CSR initiative program to keep industry area, government and another stakeholders connected.
Topics:
- Conceptualizing Corporate Social Responsibility;
- Strategic CSR;
- CSR Scanning and Monitoring;
- CSR Issues;
- Researching Stakeholder Expectations for CSR;
- Create CSR Initiatives;
- What Constitutes CSR;
- Developing CSR Objectives;
- Communicate the CSR Initiative;
- CSR Promotional Communication Strategy;
- Stakeholder Engagement in Evaluation Process;
- Feedback and Evaluation Report;
- Communication Audit.
SOCIAL MEDIA
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