PUBLIC OPINION (2 Credits)

Learning Outcomes:

1. Identify the usage of public opinion in communication;
2. Define the specific character of public opinion;
3. Explain meaning, foundation, and definition of public opinion;
4. Apply the relationship between the data usage and public opinion in communication.

Topics:

1. Introduction Expressing Opinion;
2. Public opinion Process;
3. Characteristic and Principle of Public Opinion;
4. Censorship and Privacy;
5. Agitation and Propaganda in public opinion;
6. Public Relations as Managing Public Opinion;
7. The Role of Public Relations in Forming Public Opinion;
8. Public Opinion as Political Communication strategy;
9. Public Relations Campaign for creating Public Opinion;
10. Polling technique and Public opinion;
11. Methods – Attitude Measurement;
12. Using Data of Public Opinion;
13. Measuring Image Via Public Opinion.