COMMUNICATION DATA AND TECHNOLOGY (6 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify the role of data and communication technology in society; explain the main concepts of data and communication technology; demonstrate the analysis and the interpretation of data for a particular purpose in a communication context; select the appropriate communication technology to communicate particular messages based on their purpose, context, and target audience.

Topics:

1. Data in Society;
2. Data Story 1;
3. Data Creation: Big Data in Context;
4. Data Story 2;
5. Data Creation: Characteristics of Data;
6. Data Story 3;
7. Data Creation: Evidence and Knowledge;
8. Data Story 4;
9. Data Circulation: Putting Data to Work;
10. Data Visualisations: Forms, Tools, and Interfaces;
11. Data Circulation: New Data Skills;
12. Data Story 5;
13. Data Circulation: Governance of Data Journeys;
14. Data Story 6;
15. Data Value, Innovation and Responsibility: Data as a source of value;
16. Data Story 7;
17. Data Value, Innovation and Responsibility: Data Justice and Ethics;
18. Data Story 8;
19. Data Value, Innovation and Responsibility: Responsible Use of Data as Evidence;
20. Data Story 9;
21. CMC, Diffusion, & Social Theories;
22. New & Mobile Media Technologies, Innovation, & Investment;
23. Social Media in Public Relations;
24. Social Media in Journalism;
25. Social Media Ethics.