Upon successful completion of this course, students are expected to be able to: apply promotional strategies to a variety of case studies; develop visual design ideas in order to promote products or services for digital and non-digital publications, and formulate visual designs and promotions to create a clear branding strategy.
Students will learn about how a variety of media utilizes design in order to strengthen their branding and promotional strategies. The course will include company or guest visits in order to bring the topic closer to the students.
Prerequisite(s): Introduction to PR and Creative Advertising
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