MEDIA PROMOTION & MARKETING IN JOURNALISM BROADCASTING (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify the development of digital media marketing and promotion; Explain new ways of media and marketing promotion; Propose media marketing and promotion plan.

Topics:

1. Introduction : Marketing & Promoting Media;
2. Management, Research and Budgeting in Promotion;
3. Marketing in Radio Local and Public;
4. Television Promotion (Local TV & Public);
5. Network Television Promotion;
6. Cable Television Marketing & Promotion;
7. Global Media Television Promotion;
8. New Media Promotion;
9. Journalistic ethics & UU ITE;
10. Understanding Digital Ecosystem;
11. Foundation of Digital Market in Digital Journalism;
12. Content Strategy and Digital Experience;
13. UX and SEO in Media Online.