MEDIA PROMOTION & MARKETING IN CREATIVE BROADCASTING (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify the develompment of digital media marketing and promotion; Explain new ways of media and marketing Promotion; Propose media marketing and promotion plan.

Topics:

1. Introduction : Marketing & Promotion Media Creative;
2. Management, Research and Budgeting in Promotion Media Creative;
3. Marketing in Radio Local and Public;
4. Television Promotion (Local TV);
5. Television Promotion (Public TV);
6. Network Television Promotion;
7. Cable Television Marketing & Promotion;
8. Global Media Television Promotion;
9. New Media Promotion;
10. Understanding Digital Ecosystem;
11. Foundation of Digital Market in Creative Media Industry;
12. Content Strategy and Digital Experience;
13. SEO and UX for Digital Media Creative.